Calling all bicycle design fans: get the Cyclepedia iPad app!
This week I’ve dowloaded Cyclepedia, an iPad application about iconic bicycle designs. I wouldn’t have expected to be so pleasantly surprised by an application like that: it’s well-designed, interactive, beautiful and highly interesting! I’ve discovered folding bikes, asymetrical bikes, tiny bikes, and even allroad-bikes (not offroad, allroad!)… and everything is presented in a fantastic navigation. Get it (really)!
The screen is the applications navigation by bike weight. Look at the top of the image, these are the other possible navigation settings. Simply awesome!
Yochai Benkler, author of The Wealth Of Networks
Wow, it’s already the 8th part of this series about brands and their web-based participatory efforts. Companies like Danone, Heineken, Coca-Cola, Siemens, Unilever, GE and Dell do leverage web 2.0 to innovate and engage consumers, this part is dedicated to Nokia. The Finnish cellphone manufacturer seriously missed the co-creative push ushered by Apple and its applications, so they had to catch up and innovate their own way out of this crisis. Here are some of their initiatives, and they’re still learning.
Right after writing that blog post about crowdsourcing at Dell, I read an interesting piece of research about participation in the Dell Ideastorm crowdsourcing-platform. The paper is authored by Barry L. Bayus but it hasn’t been published yet: after a first version, Bayus just issued the second version on his personal website. But even if it has not been published yet, the findings are interesting to look at, because they’re among the first ones to analyze participation in crowdsourcing over time. And it seems that there are challenges ahead for Dell… Read more…
Yochai Benkler, author of The Wealth Of Networks
Another part of our series about brands and companies which leverage various web-platforms to co-create with consumers or other crowds. This week, it’s certainly (with Starbucks) one of the most notorious cases of co-creation: Dell Computers. The Wikipedia page of “co-creation” currently cites Dell by saying that ” Customer-facing functions such as sales or customer service were also opened up to co-creation at companies including Starbucks and Dell Computer“. But beyond co-creation, Dell is increasingly leveraging the internet to crowdsource marketing and innovation tasks. Here’s more…
Images via smilespread.co.uk, 99designs.com and oBizmedia.com
I like visualizations, as much as I like to write about the trend of crowdsourcing. Since the term is certainly overused (as in this article about an “crowdsourced” electric vehicle, which is actually the result of an innovation cluster), what do you think about getting back to some facts about crowdsourcing-platforms? I mean websites like InnoCentive, Hyve, Jovoto or Zooppa which leverage a crowd of contributors to participate in online-hosted contests. Let me share my visual perspective about 2011, a year in which crowdsourcing gained a lot of steam! Read more…
Récemment, Turbo faisait echo de Local Motors, une entreprise américaine qui s’appuye sur une foule de contributeurs pour concevoir et construire une voiture de A à Z. Selon certains, ce type d’initiative constitue la prochaine innovation de rupture dans le secteur automobile. Et maintenant que l’armée américaine a utilisé ce système pour un de ses véhicules, et que même Barack Obama en a vanté les mérites (vidéo), tout le monde en parle. Il se trouve qu’un consortium allemand initié par l’université technologique d’Aix-La-Chapelle a créé un véhicule électrique de manière similaire: le StreetScooter. Quelques précisions sur ce prototype dans l’air du temps… et appelé Zeitgeist. Read more…
LEGO arrête ses efforts de co-création en ligne… pour l’instant!
Cliquez sur l'image pour voir la vidéo sur Nouvo.ch
Via l’excellent site InternetActu, je viens de tomber sur cette vidéo sur Lego. Le reportage de 2007, appelé Lego, les geeks s’emparent de la brique, montre comment Lego s’est progressivement ouvert à la créativité des passionnés (comme Holger, 33 ans) en leur permettant d’uploader des designs personnels en Lego sur le site Lego Factory, aujourd’hui appelé DesignByMe. En créant ce site, en 2006, Lego suit la logique de longue traîne, très bien expliqué dans la vidéo… seulement voilà… Read more…
