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	<title>Yannig Roth / marketing, design &#38; other exciting subjects</title>
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	<link>http://yannigroth.wordpress.com</link>
	<description>PhD student in Paris, exploring how consumers creativity can bring value through community co-creation</description>
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		<title>Yannig Roth / marketing, design &#38; other exciting subjects</title>
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		<title>Calling all bicycle design fans: get the Cyclepedia iPad app!</title>
		<link>http://yannigroth.wordpress.com/2012/01/21/calling-all-bicycle-design-fans-get-the-cyclepedia-ipad-app/</link>
		<comments>http://yannigroth.wordpress.com/2012/01/21/calling-all-bicycle-design-fans-get-the-cyclepedia-ipad-app/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 21:53:05 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[EN: Product Reviews]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2544</guid>
		<description><![CDATA[This week I&#8217;ve dowloaded Cyclepedia, an iPad application about iconic bicycle designs. I wouldn&#8217;t have expected to be so pleasantly surprised by an application like that: it&#8217;s well-designed, interactive, beautiful and highly interesting! I&#8217;ve discovered folding bikes, asymetrical bikes, tiny bikes, and even allroad-bikes (not offroad, allroad!)&#8230; and everything is presented in a fantastic navigation. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2544&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>One brand, different platforms (part 8) &#8211; Nokia&#8217;s wise approach to crowdsourcing</title>
		<link>http://yannigroth.wordpress.com/2012/01/18/one-brand-different-platforms-part-8-nokias-wise-approach-to-crowdsourcing/</link>
		<comments>http://yannigroth.wordpress.com/2012/01/18/one-brand-different-platforms-part-8-nokias-wise-approach-to-crowdsourcing/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 15:23:41 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[EN : Brands & Companies]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2432</guid>
		<description><![CDATA[Wow, it&#8217;s already the 8th part of this series about brands and their web-based participatory efforts. Companies like Danone, Heineken, Coca-Cola, Siemens, Unilever, GE and Dell do leverage web 2.0 to innovate and engage consumers, this part is dedicated to Nokia. The Finnish cellphone manufacturer seriously missed the co-creative push ushered by Apple and its [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2432&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yannigroth.wordpress.com/2012/01/18/one-brand-different-platforms-part-8-nokias-wise-approach-to-crowdsourcing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Crowdsourcing: Serial participants end up proposing less diverse ideas</title>
		<link>http://yannigroth.wordpress.com/2012/01/12/crowdsourcing-serial-participants-end-up-proposing-less-diverse-ideas/</link>
		<comments>http://yannigroth.wordpress.com/2012/01/12/crowdsourcing-serial-participants-end-up-proposing-less-diverse-ideas/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:47:24 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[EN : Academics]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2517</guid>
		<description><![CDATA[Right after writing that blog post about crowdsourcing at Dell, I read an interesting piece of research about participation in the Dell Ideastorm crowdsourcing-platform. The paper is authored by Barry L. Bayus but it hasn&#8217;t been published yet: after a first version, Bayus just issued the second version on his personal website. But even if [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2517&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yannigroth.wordpress.com/2012/01/12/crowdsourcing-serial-participants-end-up-proposing-less-diverse-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.ideastorm.com/resource/1297917978000/bannerWithActiveSessions" medium="image">
			<media:title type="html">Dell Storm Sessions</media:title>
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		<item>
		<title>One brand, different platforms (part 7) &#8211; Dell is learning to harness the crowd</title>
		<link>http://yannigroth.wordpress.com/2012/01/09/one-brand-different-platforms-part-6-dell-is-learning-to-harness-the-crowd/</link>
		<comments>http://yannigroth.wordpress.com/2012/01/09/one-brand-different-platforms-part-6-dell-is-learning-to-harness-the-crowd/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 17:58:23 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[EN : Brands & Companies]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2495</guid>
		<description><![CDATA[Another part of our series about brands and companies which leverage various web-platforms to co-create with consumers or other crowds. This week, it&#8217;s certainly (with Starbucks) one of the most notorious cases of co-creation: Dell Computers. The Wikipedia page of &#8220;co-creation&#8221; currently cites Dell by saying that &#8221; Customer-facing functions such as sales or customer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2495&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yannigroth.wordpress.com/2012/01/09/one-brand-different-platforms-part-6-dell-is-learning-to-harness-the-crowd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">yannigroth</media:title>
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			<media:title type="html">open-innovation-yochai-benkler</media:title>
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			<media:title type="html">screenshot</media:title>
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			<media:title type="html">Dell-yours-is-here</media:title>
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		<item>
		<title>Crowdsourcing for innovation, a visual confirmation of the trend</title>
		<link>http://yannigroth.wordpress.com/2012/01/03/crowdsourcing-for-innovation-a-visual-confirmation-of-the-trend/</link>
		<comments>http://yannigroth.wordpress.com/2012/01/03/crowdsourcing-for-innovation-a-visual-confirmation-of-the-trend/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 09:14:02 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[EN : Trends]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2478</guid>
		<description><![CDATA[I like visualizations, as much as I like to write about the trend of crowdsourcing. Since the term is certainly overused (as in this article about an &#8220;crowdsourced&#8221; electric vehicle, which is actually the result of an innovation cluster), what do you think about getting back to some facts about crowdsourcing-platforms? I mean websites like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2478&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yannigroth.wordpress.com/2012/01/03/crowdsourcing-for-innovation-a-visual-confirmation-of-the-trend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">yannigroth</media:title>
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			<media:title type="html">crowdsourcing-mashup</media:title>
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			<media:title type="html">innovation-crowdsourcing-word-cloud</media:title>
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			<media:title type="html">crowdsourcing-countries</media:title>
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			<media:title type="html">projects-crowdsourcing-platforms</media:title>
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		<media:content url="http://yannigroth.files.wordpress.com/2012/01/community-crowdsourcing-platforms.jpg" medium="image">
			<media:title type="html">community-crowdsourcing-platforms</media:title>
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			<media:title type="html">crowdsourcing-participation</media:title>
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	</item>
		<item>
		<title>Un voiture électrique co-créée: la petite allemande StreetScooter</title>
		<link>http://yannigroth.wordpress.com/2012/01/02/un-voiture-electrique-co-creee-la-petite-allemande-streetscooter/</link>
		<comments>http://yannigroth.wordpress.com/2012/01/02/un-voiture-electrique-co-creee-la-petite-allemande-streetscooter/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 16:40:02 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[FR : Marques & entreprises]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2471</guid>
		<description><![CDATA[Récemment, Turbo faisait echo de Local Motors, une entreprise américaine qui s&#8217;appuye sur une foule de contributeurs pour concevoir et construire une voiture de A à Z. Selon certains, ce type d&#8217;initiative constitue la prochaine innovation de rupture dans le secteur automobile. Et maintenant que l&#8217;armée américaine a utilisé ce système pour un de ses [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2471&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yannigroth.wordpress.com/2012/01/02/un-voiture-electrique-co-creee-la-petite-allemande-streetscooter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">yannigroth</media:title>
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			<media:title type="html">StreetScooter_front</media:title>
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			<media:title type="html">streetscooter-partners</media:title>
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			<media:title type="html">StreetScooter_interior</media:title>
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	</item>
		<item>
		<title>LEGO arrête ses efforts de co-création en ligne&#8230; pour l&#8217;instant!</title>
		<link>http://yannigroth.wordpress.com/2011/12/27/lego-arrete-ses-efforts-de-co-creation-en-ligne-pour-linstant/</link>
		<comments>http://yannigroth.wordpress.com/2011/12/27/lego-arrete-ses-efforts-de-co-creation-en-ligne-pour-linstant/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 08:13:29 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[FR : Marques & entreprises]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2463</guid>
		<description><![CDATA[Via l&#8217;excellent site InternetActu, je viens de tomber sur cette vidéo sur Lego. Le reportage de 2007, appelé Lego, les geeks s&#8217;emparent de la brique, montre comment Lego s&#8217;est progressivement ouvert à la créativité des passionnés (comme Holger, 33 ans) en leur permettant d&#8217;uploader des designs personnels en Lego sur le site Lego Factory, aujourd&#8217;hui [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2463&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yannigroth.wordpress.com/2011/12/27/lego-arrete-ses-efforts-de-co-creation-en-ligne-pour-linstant/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">yannigroth</media:title>
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			<media:title type="html">Holger-Lego-factory</media:title>
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			<media:title type="html">designbyme-lego-stop-january</media:title>
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	</item>
		<item>
		<title>Für 2012 kommen meine Grüβe aus Indien!</title>
		<link>http://yannigroth.wordpress.com/2011/12/25/fur-2012-kommen-meine-gru%ce%b2e-aus-indien/</link>
		<comments>http://yannigroth.wordpress.com/2011/12/25/fur-2012-kommen-meine-gru%ce%b2e-aus-indien/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 23:23:10 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[DE : Aktuelles]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2444</guid>
		<description><![CDATA[In den letzten Tagen haben einige von euch vielleicht diese Grußkarte bekommen. Es ist nicht nur ein nettes Design, die Karte stammt aber auch aus einem Kreativwettbewerb auf dem Internet. In anderen Worten: ich habe das Internet genutzt, um mir eine ganz persönliche Grußkarte gestallten zu lassen, auch &#8220;Crowdsourcing&#8221; genannt. Es gibt viele Internetseiten, die [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2444&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yannigroth.wordpress.com/2011/12/25/fur-2012-kommen-meine-gru%ce%b2e-aus-indien/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>En 2012, mes vœux de bonne année viennent d&#8217;Inde!</title>
		<link>http://yannigroth.wordpress.com/2011/12/25/en-2012-mes-voeux-de-bonne-annee-viennent-dinde/</link>
		<comments>http://yannigroth.wordpress.com/2011/12/25/en-2012-mes-voeux-de-bonne-annee-viennent-dinde/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 17:50:06 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[FR : Actualité]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2442</guid>
		<description><![CDATA[Certains d&#8217;entre vous ont peut-être reçu cette carte récemment. Le design est joli, mais cette carte est n&#8217;est pas juste un visuel: c&#8217;est le design gagnant d&#8217;un concours créatif sur internet. En d&#8217;autres mots: j&#8217;ai lancé un concours créatif sur internet, en demandant à des designers de réaliser une carte de vœux. Cette technique a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2442&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">yannigroth</media:title>
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		<media:content url="http://yannigroth.files.wordpress.com/2011/12/happy-new-year-2012-big.jpg?w=300" medium="image">
			<media:title type="html">Happy-new-year-2012-big</media:title>
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		<title>In 2012, Happy New Year greetings come from India!</title>
		<link>http://yannigroth.wordpress.com/2011/12/25/happy-new-year-2012-2/</link>
		<comments>http://yannigroth.wordpress.com/2011/12/25/happy-new-year-2012-2/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 14:48:04 +0000</pubDate>
		<dc:creator>YannigRoth</dc:creator>
				<category><![CDATA[EN : News]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://yannigroth.wordpress.com/?p=2399</guid>
		<description><![CDATA[Some of you might have received this greeting card these days. The visual is nice, but there&#8217;s much more behind it: the card results from a creative contest. In other words: I used the internet to ask people to design me a greeting card, it&#8217;s called &#8220;crowdsourcing&#8221;. There are a lot of websites for this: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yannigroth.wordpress.com&amp;blog=9885680&amp;post=2399&amp;subd=yannigroth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yannigroth.wordpress.com/2011/12/25/happy-new-year-2012-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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