http://yannigroth.wordpress.com PhD student in Paris, working on consumer creativity and crowdsourcing Fri, 24 May 2013 20:31:55 +0000 en hourly 1 http://wordpress.com/ http://0.gravatar.com/blavatar/e2d67afb891c05f0da9a28146f95854f?s=96&d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png http://yannigroth.wordpress.com http://yannigroth.wordpress.com/2013/05/23/genius-crowds-another-company-that-failed-to-turn-co-creation-into-a-profit/ http://yannigroth.wordpress.com/2013/05/23/genius-crowds-another-company-that-failed-to-turn-co-creation-into-a-profit/#comments Thu, 23 May 2013 12:07:16 +0000 YannigRoth http://yannigroth.wordpress.com/?p=4440 ]]> http://yannigroth.wordpress.com/2013/05/23/genius-crowds-another-company-that-failed-to-turn-co-creation-into-a-profit/feed/ 1 yannigroth Genius Crowds is Out of Business illustration-funnel http://yannigroth.wordpress.com/2013/05/13/how-crowdsourcing-is-used-in-video-advertising/ http://yannigroth.wordpress.com/2013/05/13/how-crowdsourcing-is-used-in-video-advertising/#comments Mon, 13 May 2013 13:49:22 +0000 YannigRoth http://yannigroth.wordpress.com/?p=3976 ]]> http://yannigroth.wordpress.com/2013/05/13/how-crowdsourcing-is-used-in-video-advertising/feed/ 2 yannigroth http://yannigroth.wordpress.com/2013/04/24/can-this-start-up-become-the-french-quirky/ http://yannigroth.wordpress.com/2013/04/24/can-this-start-up-become-the-french-quirky/#comments Wed, 24 Apr 2013 07:36:44 +0000 YannigRoth http://yannigroth.wordpress.com/?p=4341 ]]> http://yannigroth.wordpress.com/2013/04/24/can-this-start-up-become-the-french-quirky/feed/ 3 yannigroth Click to access novin.fr "Don't let anyone submit YOUR idea," this Nov'In banner says The Nov’In process (left) and the Quirky’s process (right). Looks very similar, doesn’t it? crowspirit-logo-failed Click to access NovIn.fr http://yannigroth.wordpress.com/2013/04/18/two-growing-crowdsourcing-start-ups-from-france-creads-and-studyka/ http://yannigroth.wordpress.com/2013/04/18/two-growing-crowdsourcing-start-ups-from-france-creads-and-studyka/#comments Thu, 18 Apr 2013 12:35:28 +0000 YannigRoth http://yannigroth.wordpress.com/?p=4229 ]]> http://yannigroth.wordpress.com/2013/04/18/two-growing-crowdsourcing-start-ups-from-france-creads-and-studyka/feed/ 0 yannigroth logos creads logo Click to enlarge La Poste, Hyundai and Caprice Des Dieux contest pages, set up by Creads The www.creads.jp page studyka logo Yohann Melamed (center) with two colleagues, in their Paris office Studyka What is Studyka? http://yannigroth.wordpress.com/2013/04/16/the-role-of-randomness-in-crowdsourcing/ http://yannigroth.wordpress.com/2013/04/16/the-role-of-randomness-in-crowdsourcing/#comments Tue, 16 Apr 2013 07:19:15 +0000 YannigRoth http://yannigroth.wordpress.com/?p=4246 ]]> http://yannigroth.wordpress.com/2013/04/16/the-role-of-randomness-in-crowdsourcing/feed/ 1 yannigroth app-contest-dice illustration The reserachers have chosen the development of ideas for smart phone apps as the object of their study randomness-dice-illustration http://yannigroth.wordpress.com/2013/04/08/advertising-contests-in-the-1950s-and-1960s-the-contest-era/ http://yannigroth.wordpress.com/2013/04/08/advertising-contests-in-the-1950s-and-1960s-the-contest-era/#comments Mon, 08 Apr 2013 09:58:04 +0000 YannigRoth http://yannigroth.wordpress.com/?p=3860 ]]> http://yannigroth.wordpress.com/2013/04/08/advertising-contests-in-the-1950s-and-1960s-the-contest-era/feed/ 0 yannigroth The book cover (left) and the movie poster (right) http://yannigroth.wordpress.com/2013/03/29/deezbox-et-rankseller-deux-start-ups-qui-debutent-en-france/ http://yannigroth.wordpress.com/2013/03/29/deezbox-et-rankseller-deux-start-ups-qui-debutent-en-france/#comments Fri, 29 Mar 2013 21:56:48 +0000 YannigRoth http://yannigroth.wordpress.com/?p=4156 ]]> http://yannigroth.wordpress.com/2013/03/29/deezbox-et-rankseller-deux-start-ups-qui-debutent-en-france/feed/ 1 yannigroth deezbox-rankseller site-deezbox Rankseller en Français http://yannigroth.wordpress.com/2013/03/18/asking-students-to-reinvent-their-business-school/ http://yannigroth.wordpress.com/2013/03/18/asking-students-to-reinvent-their-business-school/#comments Mon, 18 Mar 2013 08:28:36 +0000 YannigRoth http://yannigroth.wordpress.com/?p=3981 ]]> http://yannigroth.wordpress.com/2013/03/18/asking-students-to-reinvent-their-business-school/feed/ 1 yannigroth dreaming audencia banner Frank Vidal, Director of AUdencia Group, participated in the teasing campaign A "Dreaming Audencia" teasing poster in Nantes tramway http://yannigroth.wordpress.com/2013/03/13/my-we-are-smarter-than-me-crowdsourcing-book-review/ http://yannigroth.wordpress.com/2013/03/13/my-we-are-smarter-than-me-crowdsourcing-book-review/#comments Wed, 13 Mar 2013 11:00:06 +0000 YannigRoth http://yannigroth.wordpress.com/?p=3946 ]]> http://yannigroth.wordpress.com/2013/03/13/my-we-are-smarter-than-me-crowdsourcing-book-review/feed/ 1 yannigroth we are smarter than me crowdsourcing book cover screenshot cambrian-house-homepage-chaorix If you look closer, you'll see the numerous editing mistakes and typos that swarm in the end of the book... http://yannigroth.wordpress.com/2013/03/09/comment-heineken-utilise-le-crowdsourcing-pour-linnovation-et-le-marketing/ http://yannigroth.wordpress.com/2013/03/09/comment-heineken-utilise-le-crowdsourcing-pour-linnovation-et-le-marketing/#comments Sat, 09 Mar 2013 15:54:08 +0000 YannigRoth http://yannigroth.wordpress.com/?p=3879 ]]> http://yannigroth.wordpress.com/2013/03/09/comment-heineken-utilise-le-crowdsourcing-pour-linnovation-et-le-marketing/feed/ 2 yannigroth How beer brands are driving growth Pompe à bière Heineken (image via saveur-biere.com) La bouteille STR (image via thefwa.com) Clickez sur l'image pour accéder à eYeka